Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The European Union has approved new regulations to increase fairness and transparency for search engines, app stores, booking sites and marketplaces that will have 12 months to implement the changes … Read the whole story
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by Laurie Sullivan
The European Union early Thursday locked in a negotiated deal on a new copyright directive that mandates major online platforms such as Google, YouTube, … Read the whole story
by Laurie Sullivan
Reddit has introduced additional options for performance advertisers to help them optimize Reddit Ads around brands with campaigns focused on app installations. Read the whole story
by Chuck Martin
The Mayo Clinic earlier added the Mayo First Aid skill to Amazon's Alexa. Read the whole story
by Joe Mandese
Blockchain was named the most overrated word of the year by ad execs surveyed by Advertiser Perceptions for MediaPost's "Research Intelligencer." The study was … Read the whole story
by Tanya Gazdik
MediaPost is seeking suggestions for our annual Marketing: Automotive Awards. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Self-driving cars are racking up the miles in test mode, but backup drivers in those cars often have to take over. Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
The race for the best attribution model is on as technology improves and cross-platform connections advance. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
If the IAB UK is right about click-through rates, why use them? Time to admit digital is about branding, not direct response? Read the whole story