Performance Marketing Insider
by Laurie Sullivan, Staff Writer
When customers give a little love (or not) in online reviews, business owners may want to give a little back. Read the whole story
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by Laurie Sullivan
Imagine Apple making more from Google Search than it does from its music business. One analyst suggests Apple has become too dependent on Google. Read the whole story
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by Laurie Sullivan
Criteo's investments this year will focus on providing self-service tools for its platform that allow advertisers to take control of strategies. Read the whole story
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by Laurie Sullivan
NYIAX, a firm that supports software to facilitate the sale and trade of digital ad space as guaranteed contracts through blockchain tech, will bring … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Sources suggest publishers can opt out of the upcoming SEO "link tax," but no reprieve is on offer for YouTube. Read the whole story
by Alex Weprin
Marketers spent a total of $75.8 billion over the first three quarters of 2018 -- the most ever on record. Read the whole story