Performance Marketing Insider
by Laurie Sullivan, Staff Writer
If you spend as much time on your mobile phone as I do, you will likely appreciate a Google algorithm update that now allows advertisers to see the load speed … Read the whole story
by Laurie Sullivan
In a move that might be considered censorship, Pinterest has stopped showing results on the topic of vaccinations as it tries to control what … Read the whole story
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by Laurie Sullivan
Becoming an image search engine isn't easy -- at least for Pinterest, which is trying to deal with challenges surrounding misinformation. Read the whole story
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by Laurie Sullivan
DoubleVerify's acquisition of digital video tech company Zentrick enables the creation of a video-blocking and measurement tag to protect brands and measure quality across … Read the whole story
by Joe Mandese
Based on the addition of WARC's 2019 ad industry forecast today, "Research Intelligencer" has updated its industry compilation and the result remains essentially unchanged. … Read the whole story
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by Ray Schultz
Paid search outperforms email in overall lead-generation performance, according to the Leads Council. But most firms use email. Read the whole story
by Sara Guaglione
"On any given week in 2018, internal referrals, meaning someone that came to a second (or third or 30th) page within your site, comprised … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
In the fourth quarter of 2018, mobile devices accounted for more than half of all video ad spend (56%), which was way up from … Read the whole story