Google may have given away its ecommerce dominance when the company switched to a pay-to-play business model for Google Shopping in 2012. Read the whole story
Marketers supporting small and medium-sized businesses think Alexa has more potential than Siri for building voice campaigns and strategies that attract consumers. Read the whole story
Verizon Media has introduced two new mobile native ad units as part of its Moments ad suite that aims to support ecommerce and gaming … Read the whole story
The Trade Desk late Thursday reported marketers spent more than $2.35 billion on its platform in 2018 -- resulting in $477 million in revenue … Read the whole story
Gene Turner, executive vice president and chief of Horizon Next, will add oversight of the new agency venture to his duties. Read the whole story
The major ad industry organizations this week asked California lawmakers to revise the state's new landmark privacy law in ways that could make it … Read the whole story
The U.S. ad marketplace began 2019 on a down note, with the major agency holding companies reporting a 3% decline in January vs. the … Read the whole story