Sixty-one percent of consumers surveyed in a Loyalty Barometer Report say that "surprise" rewards with offers or gifts are the most important way a brand can interact with them. Read the whole story
One-second delays in retail site page-load times can impact conversion rates by up to 20%. Google announced it has rebuilt its site speed tool … Read the whole story
The channel partner program allows marketers to manage interactions per location in real-time on all digital platforms such as websites, mobile apps, store locators, … Read the whole story
Marvel Studios' first female-led superhero, Captain Marvel, emerged Monday to save the universe -- and perhaps also Wix's 147 million users worldwide. Read the whole story
The new business unit uses technology from the acquisition of Pinsight Media, which InMobi acquired in 2018 from Sprint -- which plans to launch … Read the whole story
Chris Guenther, global head of programmatic for News Corp, shares his thoughts on some of the benefits, challenges and flaws of programmatic technology. Read the whole story
Reardon, who is leaving Zenith after a transition period, will succeed Gurman Hundal, who retains global CEO duties at the firm. Read the whole story
The fines are low compared to the EUR50 million meted out to Google by French authorities, but show that firms must maintain adequate data … Read the whole story
Consumers attitudes, plus technological advancements, can drive customers to swing between extremes of automated purchases and enriched purchase experiences. Read the whole story
Imagine a world wiped clean of advertising of all kinds. Would you still be able to find all the information about products you could … Read the whole story
The new wearable has features that move beyond the original HoloLens introduced in 2016, and promises to take augmented reality to a new level. Read the whole story