Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google will retire the average position reporting metrics used in Google Ads this September. Read the whole story
by Laurie Sullivan
Avocados from Mexico ran a tv and search campaign for Super Bowl 2019. In the moments the ad ran, the campaign increased site traffic … Read the whole story
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by Laurie Sullivan
The platform plans to build simulation models to pre-determine ROI investments based on devices and platforms used as well as budgets and media buys, … Read the whole story
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by Ray Schultz
Google Pay users can connect to Gmail for access to tickets, passes, loyalty cards and other marketing materials, reports state. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Amazon's voice assistant will probably not work for email marketing -- for a variety of reasons, experts say. Read the whole story
by Joe Mandese
Most marketers feel they are doing at least an "okay" job of listening for important behavioral signals about their customers, but a significant number … Read the whole story
COMMENTARY
by Laura Gurski, Columnist
Relevance is becoming the key brand differentiator. And consumers are willing to go the extra mile to ensure they get it, by actively participating … Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
"Optimization works at about 75% of the cases for our clients. Where it doesn't, it's due to confusion of data, especially for data that … Read the whole story