Performance Marketing Insider
Google will retire the average position reporting metrics used in Google Ads this September. Read the whole story
Avocados from Mexico ran a tv and search campaign for Super Bowl 2019. In the moments the ad ran, the campaign increased site traffic … Read the whole story
The platform plans to build simulation models to pre-determine ROI investments based on devices and platforms used as well as budgets and media buys, … Read the whole story
Google Pay users can connect to Gmail for access to tickets, passes, loyalty cards and other marketing materials, reports state. Read the whole story
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Amazon's voice assistant will probably not work for email marketing -- for a variety of reasons, experts say. Read the whole story
Most marketers feel they are doing at least an "okay" job of listening for important behavioral signals about their customers, but a significant number … Read the whole story
- COMMENTARY
Relevance is becoming the key brand differentiator. And consumers are willing to go the extra mile to ensure they get it, by actively participating … Read the whole story
- COMMENTARY
"Optimization works at about 75% of the cases for our clients. Where it doesn't, it's due to confusion of data, especially for data that … Read the whole story
