Performance Marketing Insider
by Laurie Sullivan, Staff Writer
A Searchmetrics study identifies Amazon as having the six top most visible domains in France, Germany and Austria, Italy, Spain, the U.S. and the U.K. Read the whole story
by Laurie Sullivan
Pinterest on Monday introduced tools to help advertisers sell goods on the site by allowing them to upload full product catalogs to the website. … Read the whole story
by Laurie Sullivan
CFO Ned Segal said the company has become "much more clear with advertisers [as to] why they should use Twitter" at a Morgan Stanley … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Voice and facial recognition and thumbprints are being considered as ways to collect opt-in information to build out audience segments for ad targeting. Read the whole story
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by Alex Weprin
Digital video advertising is driving significant double-digit incremental reach, particularly when it comes to reaching consumers age 18-49. Nielsen data shows digital campaigns drove … Read the whole story
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by Ray Schultz
DigDev allows brands to use the same profiles they apply to email targeting for social media and programmatic display ad placement. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Research shows that Wikipedia ranks top across the world because it provides answers and it is regularly updated. Read the whole story