People are becoming less shy about talking into their phones. Data released Tuesday aims to prove it. Read the whole story
About three-quarters of U.S. fraudulent advertising traffic is "sophisticated" invalid traffic, according to data released Tuesday. Read the whole story
Brands expect to increase their spending on data and data-related services in 2019, a report conducted on behalf of the IAB Data Center of … Read the whole story
Both contextual applications can help drive transactional and promotional emails, Adobe says. Read the whole story
Facebook won't let users opt out of a feature that makes their phone numbers searchable to others, including advertisers and app developers. Read the whole story
Here's how you can capitalize on these cultural moments through experiential marketing tactics. Read the whole story
Looking to cut even more TV commercial time, NBCUniversal will expand its Prime Pod to the network group's entire roster of TV networks, beyond … Read the whole story