Russ Jones, principal search scientist at Moz, talks about link manipulation and how to deal with the challenges. Read the whole story
Google began testing shoppable ads within image searches that only apply to sponsored ads in an effort to capitalize on "visual shoppers." Read the whole story
Research released Wednesday shows automotive industry marketers remain one of the biggest spenders in TV advertising, but the amount this industry segment spends in … Read the whole story
Mondo, a staffing agency specializing in tech and digital marketing talent, on Wednesday released results from its annual salary survey showing the diversity of … Read the whole story
The elimination of Google's paid-search average position metric is the most significant change in search advertising in years. Here's why. Read the whole story
Fifty-one percent of consumers expect companies to anticipate their needs by 2020 and 70% expect brands to understand how they use products -- a … Read the whole story
The partnership will allow TV networks, content owners and programmers to measure lift in TV tune-in based on ads purchased and viewed on YouTube, … Read the whole story
Chris Apostle is tasked with optimizing the agency's media operation to better drive business performance for iCrossing's clients, including Bridgestone, Charles Schwab, City National … Read the whole story
A new tourism campaign developed with The Richards Group is designed to mimic high-fashion photography. Read the whole story