Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google has introduced an in-app program in Google Play that rewards users for watching advertisements. Read the whole story
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by Laurie Sullivan
Consumers are trending toward using their voice to search for products, but few brands have incorporated a voice optimization strategy into marketing plans. Read the whole story
by Laurie Sullivan
The custom online ordering site and mobile app, where consumers can gauge their need from "snacky" to "starving," began rolling out in December. Read the whole story
by Joe Mandese
More than a year after players in the programmatic media-buying marketplace began moving toward "shadowy" first price auction models, the industry's biggest player has … Read the whole story
COMMENTARY
by Neil Patel
For example, qualify influencers before sending out free products -- and spell out exactly what you're expecting from them. Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
How can we best measure data quality? The "nutrition label" idea is helpful -- but a few facts do not comprise transparency. Read the whole story
by Joe Mandese
In light of Google Ad Manager's shift to a "unified first price auction" model for programmatic media-buying, we are republishing the findings of the … Read the whole story