Performance Marketing Insider
by Laurie Sullivan, Staff Writer
One of a brand's key investments is for websites to create long-term user relationships. Malte Landwehr, Searchmetrics vice president, highlighted the importance of building expertise in a topic, so
users … Read the whole story
by Laurie Sullivan
Experience-related searches are up around nature, stars and space travel, based on data from Pinterest and Airbnb. Read the whole story
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by Laurie Sullivan
Google engineers built gaming platform Stadia on the same data center network it uses to power search. Read the whole story
by Laurie Sullivan
Instagram's in-app checkout leaves questions about who owns the purchase data and whether consumers are comfortable giving up more information to a Facebook subsidiary … Read the whole story
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by Wendy Davis
The Association of National Advertisers plans to seek federal privacy legislation that would flatly outlaw certain practices, including the use of data for harmful … Read the whole story
by Alex Weprin
Browsing menus and algorithms were more effective promotional tools than traditional ads. Nielsen found only 34% of streaming video and audio consumers cited advertising … Read the whole story
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by Larissa Faw
iCrossing has made three senior appointments: Sujal Patel departs Digitas to join the agency as chief technology officer, replacing Shiva Vannavada, who left in … Read the whole story