Performance Marketing Insider
One of a brand's key investments is for websites to create long-term user relationships. Malte Landwehr, Searchmetrics vice president, highlighted the importance of building expertise in a topic, so users … Read the whole story
Experience-related searches are up around nature, stars and space travel, based on data from Pinterest and Airbnb. Read the whole story
Google engineers built gaming platform Stadia on the same data center network it uses to power search. Read the whole story
Instagram's in-app checkout leaves questions about who owns the purchase data and whether consumers are comfortable giving up more information to a Facebook subsidiary … Read the whole story
The Association of National Advertisers plans to seek federal privacy legislation that would flatly outlaw certain practices, including the use of data for harmful … Read the whole story
Browsing menus and algorithms were more effective promotional tools than traditional ads. Nielsen found only 34% of streaming video and audio consumers cited advertising … Read the whole story
iCrossing has made three senior appointments: Sujal Patel departs Digitas to join the agency as chief technology officer, replacing Shiva Vannavada, who left in … Read the whole story
