Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The hourly bidding algorithm is powered by an econometrics and machine-learning data model that for the first time, according to the company, allows Amazon advertisers to adjust bids automatically,
adapting … Read the whole story
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by Laurie Sullivan
Google's AdSense for Search contracts with online publishers at times breached antitrust rules by unfairly restricting how third-party websites could integrate ads sold by … Read the whole story
by Laurie Sullivan
Lookalike audiences, audience templates and the addition of Bing search data to its recently introduced interest targeting feature are the most recent tools added … Read the whole story
by Wendy Davis
The Supreme Court Wednesday sent a long-running privacy class-action against Google back to the lower courts, with instructions to decide whether search users were … Read the whole story
by Sara Guaglione
Forbes is calling it a "purpose-built product," with the goal of providing them with information, advice, tips and tools. Read the whole story
by Wendy Davis
"We're starting to see research and empirical economics analysis that suggests that, at least on a transitory basis, GDPR is having some impact," FTC … Read the whole story
COMMENTARY
by Steve Olenski
OOH isn't just for billboards anymore. It's how brands interact with consumers visually when they're out of their house. Read the whole story