Performance Marketing Insider
Facebook built ecommerce capabilities into Instagram, which has been known as a photo-sharing app. Now the platform uses photos to bridge discovery with purchases, changing the meaning of search. Read the whole story
The mobile video ads appear in response to search results in Amazon's shopping app, which provides better targeting options than the open web, according … Read the whole story
CMOs are slowing the "madness" of adopting marketing technology to focus on finding experts with the skills to make the tech work. Read the whole story
Warren Zenna, an industry veteran and former head of mobile for Havas, now sits at the helm of Location Sciences for the Americas. Read the whole story
Despite Siri's early start in the market, Amazon's Alexa is now the most popular virtual assistant in the world, per Juniper. Read the whole story
- COMMENTARY
A massive 8.2bn Euros in fines in two years -- and the last one looks questionable. Read the whole story
- COMMENTARY
During the second half of 2018, Google saw its share of the app retargeting landscape jump by about 190%. Read the whole story
Celebrating 20 years of the game, this year Yahoo Sports is offering hoops fans a chance to win $1 million. Read the whole story
- COMMENTARY
Small businesses are not investing in email, yet it's one of the top three channels they use, according to The Manifest. Read the whole story
