Performance Marketing Insider
by Laurie Sullivan, Staff Writer
CMOs cite naming a product or a service rather than positioning and advertising as the most important element when bringing a brand to market and considering long-term success. Read the whole story
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by Laurie Sullivan
Kenshoo and Omnicom Media Group are partnering to develop research, campaign auditing and retail workshops and collaborate on employee training and accreditation, to improve … Read the whole story
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by Laurie Sullivan
Google Home owners are more likely to order takeout food and groceries. Post-purchase changes in behavior are the most significant finding, with Google users … Read the whole story
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by Ray Schultz
Google says it is removing apps that "haven't yet complied with our updated privacy requirements." Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Facebook, Google and other tech giants may soon have to disclose otherwise secret details of their data-handling practices to the Federal Trade Commission, Chairman … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Many business execs focus on artificial intelligence but don't know how to move their business forward. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
You would think the press would have learned something when live televised sports stopped covering flashers and other "fans" who rushed onto the field. Read the whole story