Performance Marketing Insider
by Laurie Sullivan, Staff Writer
As Pinterest execs prepare to take the company through an IPO, Jeremy King, former Walmart CTO and vp, engineering, eBay, steps in to join the company as head of engineering … Read the whole story
by Laurie Sullivan
The huge number of search ads removed by Bing and Google demonstrates the need to clean up the web to provide increasingly accurate information, … Read the whole story
by Laurie Sullivan
An email phishing scheme led Google and Facebook to pay out about $120 million in two years, netting $23 million from Google in 2013 … Read the whole story
by Laurie Sullivan
Pervasive device IDs and the ability to segment based on location create more unique audience opportunities for advertisers compared to desktop, which is often … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
A simple data glitch is just the beginning as companies push the boundaries of permission-based marketing and customer match from companies like Adobe, Google, … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
While other so-called platforms have pivoted and tried to be all things to all people, Ben Silbermann and his team have been building a … Read the whole story
by Joe Mandese
Thanks largely to incremental ad spending on the internet, global ad spending will expand by more than $82 billion through 2021, predicts Publicis Media's … Read the whole story
by Joe Mandese
In a move that is expected to make it easier for advertisers, agencies and their suppliers to measure, account for and compare video ads … Read the whole story
by Larissa Faw
That was one conclusion from a panel at the 4As conference in Washington exploring how marketers can shape consumer experiences with brands. Read the whole story