Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Apple announced earlier this week that developers now can advertise their apps in App Store Search across an additional 46 countries. The company estimates 70% of App Store visitors use … Read the whole story
-
by Laurie Sullivan
In the search engine menu bar alongside the categories, Google is testing small icons that appear beside the text. Read the whole story
-
by Laurie Sullivan
The new feature embeds AI into the Contentstack platform rather than requiring marketers to add another tool to their technology stack. Read the whole story
by Gavin O'Malley
Previously called the Ad Archive, the new Ad Library is expanding its database beyond political ads and Pages. Users can track advertiser spending on … Read the whole story
-
by Wendy Davis
Facebook isn't the only tech company facing governmental scrutiny over potentially illegal ads. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Five billions pounds worth of UK ad sales and a GBP67m tax bill -- bring on the Chancellor's Digital Services Tax. Read the whole story
-
by Wendy Davis
Facebook has inflated its "core metric," a group of advertisers says in new court papers. Read the whole story