Amazon remains the fourth-largest digital advertising seller worldwide behind Google, Facebook and Alibaba, according to eMarketer, explaining why Merkle on Tuesday released its second annual Amazon Ads Playbook. Read the whole story
A recommendation feature that fails to disclose that its voice search results are drawn from a curated database could land Google in hot water. Read the whole story
Kate DuBois took on the role of general manager, search after nearly 15 years supporting performance media, digital marketing and communications in leadership roles … Read the whole story
Walmart says it's launching the service on Google but will be "adding others to the mix as time goes on." Read the whole story
As consumer data, analytics and research come under increasing scrutiny, the U.S. ad industry is launching a new self-regulatory initiative to ensure its research … Read the whole story
A federal judge has dismissed a class-action complaint alleging that YouTube violates young children's privacy by tracking them across the web for ad-targeting purposes. Read the whole story
Only because a fellow MediaPost editor asked if there were more marketing-related pranks on April Fools this year, "Research Intelligencer" did a simple Google … Read the whole story