Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Search might be becoming an "old-school" marketing and advertising media, according to data released Wednesday from Borrell Associates. Read the whole story
by Laurie Sullivan
Just days after Vrbo changed the pronunciation of its name, it launched a new ad campaign, share and pin feature with the nickname consumers … Read the whole story
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by Laurie Sullivan
Austin-based YouEarnedIt and HighGround have merged to rebrand as Kazoo, reflecting their commitment to integrated people management, increased productivity and recognition and rewards platforms … Read the whole story
by Wayne Friedman
Lessening concerns over Google making sweeping changes to its ad tools sent stock prices higher for publicly traded ad-tech companies. Read the whole story
by Wendy Davis
"Consent walls are prohibited by the GDPR," attorneys for Johnny Ryan, chief policy officer of the controversial ad-blocking browser Brave, allege in a complaint … Read the whole story