Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Rather than using keywords like "beauty" and "activism" for general searches, the new capabilities help brands connect with influencers around niche topics like #OutfitOfThe Day, #CrueltyFree and
#GunSafety. Read the whole story
-
by Laurie Sullivan
Digital ad sales in 2019 will grow about 12% to $124 billion overall. The sale of traditional advertising will fall by 5% to $92 … Read the whole story
by Laurie Sullivan
Brands looking to drive site traffic for direct-to-consumer retail brands should begin with TV, radio and podcasts, and then add search, display and video, … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Facebook's ad-delivery system sends ads to particular individuals based on whether the ads will be "relevant" to them. That determination can turn on stereotypes, … Read the whole story