Rather than using keywords like "beauty" and "activism" for general searches, the new capabilities help brands connect with influencers around niche topics like #OutfitOfThe Day, #CrueltyFree and #GunSafety. Read the whole story
Digital ad sales in 2019 will grow about 12% to $124 billion overall. The sale of traditional advertising will fall by 5% to $92 … Read the whole story
Brands looking to drive site traffic for direct-to-consumer retail brands should begin with TV, radio and podcasts, and then add search, display and video, … Read the whole story
Facebook's ad-delivery system sends ads to particular individuals based on whether the ads will be "relevant" to them. That determination can turn on stereotypes, … Read the whole story