Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The two tools Pinterest launched Thursday offer conversion optimization for Promoted Pin campaigns and a conversion goals feature for video. Read the whole story
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by Laurie Sullivan
Thirty-six percent of survey respondents said they sometimes go beyond the first page if there are too many paid or sponsored results or if … Read the whole story
by Laurie Sullivan
Amazon, along with a program that builds science and technology skills, on Friday announced robotics grants to 100 schools in underserved and underrepresented communities. … Read the whole story
by Larissa Faw
As global brand ambassador, Curry will play a "pivotal" role in growing the Rakuten brand in the U.S. through appearances, brand marketing and other … Read the whole story
by Gavin O'Malley
On average, Pinterest users are more adventurous than your average user, according to YouGov. Relative to most U.S. consumers, Pinterest's domestic audience is also … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
A billion hours of video viewing per day? What could go wrong? Videos calling the Parkland shooting victims "crisis actors": listed on YouTube's trending … Read the whole story
COMMENTARY
by Ken Newman
Cannabis, pharma, alcohol, nicotine, and gambling industries follow tightly regulated marketing restrictions, so they must create compelling content for a targeted market. Read the whole story