Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Mobile visits to websites have been creeping up to surpass visits to desktop. The more interesting data comes from analyzing the industries that are taking the lead. Read the whole story
-
by Laurie Sullivan
The EU Copyright Directive's Article 13 states that services like YouTube could be held responsible if users upload copyright-protected movies and music, which are … Read the whole story
-
by Laurie Sullivan
The Blue Fountain Media study analyzed the role of organic and paid social advertising in consumer perception and in the purchasing cycle. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
"It's always good to have a rocket scientist on staff," said Adam Solomon, Lotame's new CMO. "You never know when you might need one." Read the whole story
by P.J. Bednarski
Amazon isn't commenting on reports that it's set to start another music service that could be up and running by next week. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Disruptor brands are the biggest news in search this year, according to Captify's Anand Siddiqui. "They're not trying to do this one-size-fits-all thing." Read the whole story
COMMENTARY
by Ken Newman
Cannabis, pharma, alcohol, nicotine, and gambling industries follow tightly regulated marketing restrictions, so they must create compelling content for a targeted market. Read the whole story