Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Microsoft plans to cut operational carbon emissions by 75% in the next 11 years and to reach 100% renewable energy that will power servers that will support search, cloud computing … Read the whole story
by Laurie Sullivan
On Tuesday Facebook announced a few changes to simplify and clean up the interfaces across Ads Manager and Business Manager. Read the whole story
-
by Laurie Sullivan
Ads.txt files list authorized digital sellers of programmatic ad inventory and the percentage of publishers using programmatic, and reveal direct and indirect deals as … Read the whole story
-
by Richard Whitman, Columnist
Some 600 staffers from programmatic buyer Accuen and search and social agency Resolution are joining OMD, PHD and Hearts & Science, the company confirmed … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
There was no outbreak of common sense as the link tax Directive passed its final hurdle yesterday. Read the whole story
by Wendy Davis
A proposed amendment would toughen California's privacy law by requiring companies to obtain consumers' opt-in consent before using or sharing their personal data. Read the whole story
COMMENTARY
by Karlene Lukovitz
Walmart is pouring millions into its customer data-driven ad platform. Albertsons Cos. is already reporting impressive results. And others are also in the game. Read the whole story