Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Publishers will need to use the Signed Exchanges standard. The technology allows publishers to control their own cookies, analytics, and brand in the URL bar. Read the whole story
by Laurie Sullivan
In a tweet, Google announced it is looking into another indexing bug -- but this time on Google News. Read the whole story
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by Laurie Sullivan
Survata and Moat will announce an integration Thursday that will give advertisers the ability to better understand how and if consumers hear their message. Read the whole story
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by Ray Schultz
Google Pay users can pull loyalty cards, movie tickets, boarding passes and offers from their Gmail inbox. Google promises users "won't get more offers." Read the whole story
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by Ray Schultz
Shoppers ages 18-37 are more driven by technology, BRP reports, while older people look for discounts and product availability. Read the whole story
COMMENTARY
by Sarah Clark
What are brands to do when sales are dropping and all signs point to millennials as the culprits? Change WITH them, not against them. Read the whole story
COMMENTARY
by Karlene Lukovitz
Walmart is pouring millions into its customer data-driven ad platform. Albertsons Cos. is already reporting impressive results. And others are also in the game. Read the whole story