Reviews can boost SEO, but personalizing content still falls short on its own. Less than 20% of shoppers said the product recommendations they see are relevant in a Bazaarvoice study. Read the whole story
The biggest concerns were security for personal information and uncertainty over how companies will use the information, a study by the Bing Ads team … Read the whole story
Open exchange PX provides marketers with insights about the leads they use, including a time stamp and where the data originates. Read the whole story
This "stamp of approval" by industry lead organizations expands globally in other areas based on specific countries. Read the whole story
The deal lets marketers build custom audiences for car buyers for every stage of the buying cycle and across every car segment. Read the whole story