Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Click-through rates continue to decline, but marketers keep increasing budgets for paid-search ads running on Google and Bing. Will the cost to seal deals with customers continue to rise? Read the whole story
by Laurie Sullivan
More than a third of keywords now contain images. Publishers need to focus more on SEO strategies as Google is ranking more images higher … Read the whole story
by Laurie Sullivan
When Amazon releases its Q1 2019 results Thursday, RBC Capital Markets expects the company to report $58 billion in revenue, with GAAP operating income … Read the whole story
-
by Laurie Sullivan
"Branded content will become the definitive entertainment medium," MoviePass cofounder Stacy Spikes said. He wants to give moviegoers a free ticket for watching ads … Read the whole story
-
by Wendy Davis
Charter Communications has agreed to expand its rural broadband network in New York, in order to resolve a dispute with regulators. Read the whole story
by Larissa Faw
On GoBackToAfrica.com, African-American travelers can see themselves represented with positive images set in each one of Africa's 54 countries. Read the whole story
COMMENTARY
by Jon Morra
Machines need to be trained on behalf of brands to adjust in real-time with brand preferences in mind. Read the whole story
COMMENTARY
by Neil Patel
Marketing automation campaigns are relatively straightforward. However, there are a lot of levers and variables that dictate success. Read the whole story