Search & Performance Insider
Click-through rates continue to decline, but marketers keep increasing budgets for paid-search ads running on Google and Bing. Will the cost to seal deals with customers continue to rise? Read the whole story
More than a third of keywords now contain images. Publishers need to focus more on SEO strategies as Google is ranking more images higher … Read the whole story
When Amazon releases its Q1 2019 results Thursday, RBC Capital Markets expects the company to report $58 billion in revenue, with GAAP operating income … Read the whole story
"Branded content will become the definitive entertainment medium," MoviePass cofounder Stacy Spikes said. He wants to give moviegoers a free ticket for watching ads … Read the whole story
Charter Communications has agreed to expand its rural broadband network in New York, in order to resolve a dispute with regulators. Read the whole story
On GoBackToAfrica.com, African-American travelers can see themselves represented with positive images set in each one of Africa's 54 countries. Read the whole story
- COMMENTARY
Machines need to be trained on behalf of brands to adjust in real-time with brand preferences in mind. Read the whole story
- COMMENTARY
Marketing automation campaigns are relatively straightforward. However, there are a lot of levers and variables that dictate success. Read the whole story
