Search & Performance Insider
Marketers spent 77% more in Q1 2019 on Amazon Sponsored Brands ads, formerly known as Headline Search Ads, while Amazon Sponsored Products grew 19% year-on-year, according to Merkle. Read the whole story
eBay has been shifting its efforts away from non-strategic third-party ad placements toward its first-party Promoted Listings product. It seems to be paying off. Read the whole story
A lack of brand safety "will kill the internet," says Guy Tytunovich, founder and CEO of cybersecurity company Cheq. Read the whole story
Marketers in major Western European nations are shifting their programmatic media-buying in-house, at least partially, according to an in-depth series of analyses released today … Read the whole story
SIMID is designed to be a replacement for the Video Player Ad Interface Definition (VPAID), providing improvements in transparency, as well as enhanced interactive … Read the whole story
- COMMENTARY
You can't know everything. But in a world of never-ending content creation, you might have to know about anything. Here's how to learn fast. Read the whole story
Three regional president positions are being eliminated as is the agency's CMO role. Regional operations across the U.S. will now report to agency CEO … Read the whole story
The company is also offering channel features, including a personalized in-app content feed. Read the whole story
