Search & Performance Insider
The online tool allows anyone to contribute to the campaign's voter database, apparently without an opt-in for the owner of the personally identifiable information. Read the whole story
Microsoft on Monday officially changed the name of its advertising business from Bing Ads to Microsoft Advertising, creating a business unit to support a … Read the whole story
Microsoft developed Edge to replace Internet Explorer, but vulnerabilities increased in the past year. So developers discontinued the current version and rebuilt it using … Read the whole story
Leveraging clickstream data as a directional metric rather than rankings in results pages allows Verizon's SEO professionals to analyze the share of traffic to … Read the whole story
- COMMENTARY
Two-thirds of European brands said programmatic ad spending increased following their respective implementation of GDPR. Read the whole story
- COMMENTARY
Podcast advertising is a great differentiator -- and a channel where ad spend is set to double. Read the whole story
"By furnishing these platforms to ISIS, defendants allow the terrorist group to virtually recruit operatives as well as publicize the success of their operations," … Read the whole story
COMMENTARY"Search helps us because of our positioning. Paid shopping makes perfect sense. We're cheaper than most of the competition," Thrive Senior Marketing Manager Killian … Read the whole story
COMMENTARYWith multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SAP, think of media as a relay race. "Give appropriate credit to all … Read the whole story
