Performance Marketing Insider
by Laurie Sullivan, Staff Writer
There were eighteen mentions of "search" in Google's earnings call Monday -- but the majority were related to mobile search or search on YouTube, rather than on desktop. Read the whole story
by Laurie Sullivan
Google is working to encourage app developers to publish only app-ads.txt files. Display & Video 360 will stop buying of unauthorized app inventory In … Read the whole story
by Laurie Sullivan
The timing and frequency of Google's changes to its ad products can alter financial outcomes for the company and advertisers. "Importantly, we view the … Read the whole story
-
by Laurie Sullivan
Ad sales growth decelerated at Google in Q1 2019, prompting parent company Alphabet to report that revenue fell below analysts' estimates. Paid clicks on … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Google missed its forecast by a billion dollars as a massive EU fine and greater competition hit home. Read the whole story
by Joe Mandese
Industry media ratings watchdog the Media Rating Council next week will begin overhauling industry standards for detecting and filtering invalid digital media traffic, including … Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Nick Ferrugia, head of media strategy and execution at Fifth Third Bank, put it all into paid search, as it pays the highest value … Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Vitamix, which sells high-end blenders, banks on customer reviews. In 2016, Vitamix jumped into Amazon search and display. Read the whole story