Search & Performance Marketing Daily
Tuesday, April 30, 2019
  • Google Develops New Safeguards To Prevent Unauthorized Ad Inventory

    Google is working to encourage app developers to publish only app-ads.txt files. Display & Video 360 will stop buying of unauthorized app inventory In … Read the whole story

  • Industry Questions Timing, Frequency Of Google Ad Changes

    The timing and frequency of Google's changes to its ad products can alter financial outcomes for the company and advertisers. "Importantly, we view the … Read the whole story

  • Alphabet Misses Earnings, Google Sees Less Clicks

    Ad sales growth decelerated at Google in Q1 2019, prompting parent company Alphabet to report that revenue fell below analysts' estimates. Paid clicks on … Read the whole story

  • Day Of Reckoning For Google

    Google missed its forecast by a billion dollars as a massive EU fine and greater competition hit home. Read the whole story

  • MRC To Overhaul Invalid Traffic Guidelines, Will Introduce A 'Decision Rate'

    Industry media ratings watchdog the Media Rating Council next week will begin overhauling industry standards for detecting and filtering invalid digital media traffic, including … Read the whole story

  • Fifth Third Bank Cashes In On Checking Account Production

    Nick Ferrugia, head of media strategy and execution at Fifth Third Bank, put it all into paid search, as it pays the highest value … Read the whole story

  • Vitamix Blending With Amazon

    Vitamix, which sells high-end blenders, banks on customer reviews. In 2016, Vitamix jumped into Amazon search and display. Read the whole story