Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Hispanic-American households will outspend Caucasian households on average in lifetime purchases, spending roughly $2,300 annually on apparel, $4,740 on food at home, and 17% more on soaps, detergents
and other … Read the whole story
by Laurie Sullivan
Gilead Sciences CFO Robin Washington will take a seat on the Alphabet board as Eric Schmidt leaves the board in June, Alphabet announced Wednesday. Read the whole story
by Laurie Sullivan
Anti-competitive practices, privacy violations, data leaks, illegal location tracking from Alphabet, and billions of dollars in fines are a few of the reasons cited … Read the whole story
by Laurie Sullivan
Users can choose to delete the data after either three or 18 months. The function will then continue to delete the data over time. Read the whole story
by P.J. Bednarski
App will explain how much and what kind of oil to use on mowers, providing step-by-step instruction on how to perform an oil change. Read the whole story
by Joe Mandese
In the war on digital fraud, the ad industry is winning. That's the conclusion of an in-depth analysis conducted by invalid traffic detection and … Read the whole story
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by Ray Schultz
With the acquisition, Validity will add email deliverability to its suite of customer data management tools. The company was formed only last year. Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Grant Simmons, VP, performance marketing, Homes.com, startled any sleepyheads when he named competitors Realtor, Trulia, Zillow and proclaimed, "We're above them ... in the … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Some consumers are creeped out by excessive frequency and location tracking, Periscope By McKinsey reports. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Most people are bothered by how smart devices gather data on them, and many don't trust the devices they buy. Read the whole story