Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Two Google employees were reportedly demoted and forced to give up some of their duties after they helped organize November walkouts to call attention to sexual harassment at the company. Read the whole story
by Laurie Sullivan
The role of the agency continues to change as Google and other platforms use AI, making it easier for brands and other companies to … Read the whole story
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by Laurie Sullivan
Looking for alternative resources to drive revenue outside of search and advertising, Google is overhauling its business development organization to better coordinate product support … Read the whole story
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by Laurie Sullivan
Google on Thursday introduced the App Policy Center for Google AdMob and Ad Manager as a place for publishers to access information on the … Read the whole story
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by Sara Guaglione
Called the Yahoo News XR Partner Program, publishers will work with Verizon Media's first 5G production studio to produce content in new formats, called … Read the whole story
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by Ray Schultz
A Microsoft study finds that 69% of consumers have used a digital assistant, but that 41% have concerns related to privacy and trust. Read the whole story
COMMENTARY
by Charles Dearing
According to a Forrester report, only a very meager percentage of your site's visits will result in a conversion. Luckily, you can still recapture … Read the whole story