Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google is now capitalizing on its video network. Its new series "SEO Mythbusting" answers key questions from the search community. Read the whole story
by Laurie Sullivan
A different type of ad unit on YouTube videos will display product prices and recommendations, and makes it easier to buy brands on Google, … Read the whole story
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by Laurie Sullivan
Microsoft Advertising purged several businesses in the past few years, only to regroup and rebuild, using the latest technology based on machine learning and … Read the whole story
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by Wendy Davis
A karate school owner who advertises on Google shouldn't be allowed to proceed with a federal class-action accusing the company of mishandling paid-search campaigns, … Read the whole story
by P.J. Bednarski
Called "Woodstock for Capitalists," last year's shareholder meeting attracted more viewers to its live-stream than the Oscars. Read the whole story
by Alex Weprin
YouTube says it reaches more 18-49s in the U.S. than every cable TV network combined. More than 200 million people visit the site every … Read the whole story
COMMENTARY
by April Mullen, Columnist
At the heart of the new era of marketing success is contextual personalization: building customized experiences that draw from known individual needs and preferences. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Just because most websites, all social platforms and your phone know more about you than your spouse is not the end of the world. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Yes, it is good news that we are down 11% on bot fraud -- but this is a $700 million improvement on a $221 … Read the whole story