The play on words refers to a new service providing personalized SEO support and a tool that combines data on social buzz and searches to identify and link trending topics … Read the whole story
Google reportedly will introduce a dashboard-like function in its Chrome browser to provide more control in blocking tracking cookies. Read the whole story
BrightEdge released several innovations that enable marketers to collect real-time data to optimize campaigns on a variety of platforms, including YouTube and Amazon, on … Read the whole story
Media.net has donated code to extend the IAB Tech Lab's efforts to increase transparency and security in the technology advertising supply chain. Read the whole story
Sparkling Ice has introduced two voice skills on Google Assistant and Amazon Alexa. Sparkling Advice becomes available around Mother's Day. Read the whole story
Parsec Media is measuring consumer attention and other metrics in real-time, highlighting how much money is wasted in "under exposure and over exposure" of … Read the whole story
17% buy regularly from voice assistants, while 43% cite a lack of security features as main reason for staying away. Read the whole story
The test marks a new effort by Spotify as it seeks to bolster its ad revenue, turning to podcasting and new ad formats. Advertising … Read the whole story
Striking back at The New York Times Company, the FCC is urging a judge to rule the agency need not disclose information about net … Read the whole story