Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Reviews drive business, but what about proximity and relevance? A partnership announced Thursday may strengthen the former and weaken the need for the latter. Read the whole story
by Laurie Sullivan
The investments will likely bring in data technology and a variety of media channels. Some are "complementary," such as traditional media, which will become … Read the whole story
by Laurie Sullivan
Beginning this week, marketers can create and edit responsive search ads directly from the app. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The Chrome browser will soon enable consumers to easily block cookies from ad -tech companies. Read the whole story
by Chuck Martin
Awareness of smart speakers such as Amazon Alexa and Google Home grew to 65% of the Canadian adult population. Read the whole story
by Melynda Fuller
The charts illuminate how important it is for publishers to understand how topics are promoted across platforms. Read the whole story