Performance Marketing Insider
by Laurie Sullivan, Staff Writer
To say that Google's advertising and marketing technologies have become sophisticated is an understatement. Read the whole story
by Laurie Sullivan
Reports suggest consumers are looking to create the ultimate experience for Mother's Day rather than giving typical gifts like flowers, jewelry or clothing. Read the whole story
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by Laurie Sullivan
The suit claimed the trade group attempted to prevent AAC from advertising on Google by misrepresenting it to the company certifying the addiction centers … Read the whole story
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by Ray Schultz
As brands cut down on the number of vendors they use, Maropost has migrated its own infrastructure to the Google Cloud Platform. Read the whole story
COMMENTARY
by Karthik Iyer, Op-Ed Contributor
Forget everything you thought you knew about Hispanic-American consumers.The U.S. Hispanic population is exploding and shattering old stereotypes as it grows. Read the whole story
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by Gavin O'Malley
Some 97% of Asian-American households have a smartphone and 89% have a computer, which beats out the average U.S. household. Read the whole story
COMMENTARY
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Google Lens can bring magazines to life. By pointing a smartphone camera at a recipe page in 'Bon Appetit,' readers can see a video … Read the whole story
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by Thom Forbes
Company will expand its Zillow Offers program, which takes on the task of preparing homes for showings, and then lists them for sale, to … Read the whole story