Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Lanka now leads iQuanti's analytics-driven paid-media practice and will oversee all paid products, including programmatic, social and search. Read the whole story
by Laurie Sullivan
Google on Monday announced a tool that will make it easier for marketers to create YouTube ads, using machine learning to convert a YouTube … Read the whole story
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by Laurie Sullivan
Adobe began building on its acquisition of Magento with several new integrations with Amazon and Google to support ecommerce. Read the whole story
COMMENTARY
by Jonathan Kagan, Op-Ed Contributor
Today's focus is on the audience target/segment -- something we couldn't even fathom in search a decade ago. The necessity of keywords to a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The notion of retail media supporting brand-funded ads on retail sites drives Criteo's growth, with a focus on brands "monetizing their assets" such as … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Google is now pursuing a privacy model -- its CEO says privacy is not a luxury good. But that phrase has to be backed … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Latest device allows the use of Quick Gestures, so rather than shouting to turn down music, a consumer can simply raise a hand, Read the whole story
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by Ray Schultz
The new platform will help SMBs move beyond email to other channels, Mailchimp says. Read the whole story
COMMENTARY
by Adam Segal
Strategies Include running A/A tests and combating cross-contamination. Read the whole story
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by Ray Schultz
The combining of the two platforms will facilitate one-to-one marketing via email and other channels, Acquia says. Read the whole story