Lanka now leads iQuanti's analytics-driven paid-media practice and will oversee all paid products, including programmatic, social and search. Read the whole story
Google on Monday announced a tool that will make it easier for marketers to create YouTube ads, using machine learning to convert a YouTube … Read the whole story
Adobe began building on its acquisition of Magento with several new integrations with Amazon and Google to support ecommerce. Read the whole story
Today's focus is on the audience target/segment -- something we couldn't even fathom in search a decade ago. The necessity of keywords to a … Read the whole story
The notion of retail media supporting brand-funded ads on retail sites drives Criteo's growth, with a focus on brands "monetizing their assets" such as … Read the whole story
Google is now pursuing a privacy model -- its CEO says privacy is not a luxury good. But that phrase has to be backed … Read the whole story
Latest device allows the use of Quick Gestures, so rather than shouting to turn down music, a consumer can simply raise a hand, Read the whole story
The new platform will help SMBs move beyond email to other channels, Mailchimp says. Read the whole story
Strategies Include running A/A tests and combating cross-contamination. Read the whole story
The combining of the two platforms will facilitate one-to-one marketing via email and other channels, Acquia says. Read the whole story