Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Some 78% of all Mother's Day-related purchases occurred between May 5 and May 12, 2019, according to data that analyzes the first 12 days of the month. Read the whole story
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by Laurie Sullivan
Google Shopping will now provide consumers with a way to discover and compare millions of products from thousands of stores in one location, then … Read the whole story
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by Laurie Sullivan
Two visual ad formats will run across the YouTube home feed and Google Discovery feed. The ads are targeted by audiences, not keyword-based search … Read the whole story
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by Laurie Sullivan
Google plans to announce several new products and features at Marketing Live. The ad types work for some brands, but some marketers say they … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Google's "do no evil" banner was exposed this week as Eric Schmidt defended the company in law, not morals. Read the whole story
by Joe Mandese
MALAGA, SPAIN -- Roundtable discussions among some of the world's leading marketers, agencies, media and data analysts at the I-COM Data Summit exposed tensions … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
As we rely more on software, we gain a false confidence that it replaces human-powered expertise. It doesn't. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
A new study estimates the global wearable electronics market will grow more than 15% from 2020 until 2023, with a substantial increase in the … Read the whole story
by Alex Weprin
The new video ad marketplace will be called "Community" and be cross-platform, encompassing OTT, CTV, digital, and mobile. Read the whole story
COMMENTARY
by Karlene Lukovitz
51% of 2018's most successful launches came from small companies, but big CPG makers are learning to use AI, deeper insights for "smart launches." Read the whole story