Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google has a list of everything I purchased online and offline dating back to who knows when, along with the estimated fulfillment date. The list also includes canceled orders and … Read the whole story
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by Laurie Sullivan
The faster a page loads in a mobile browser, the higher it tends to rank in search query results. Eighty-six percent of page one … Read the whole story
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by Laurie Sullivan
Privacy has become a new buzzword for Google CEO Sundar Pichai, but on Friday it became apparent that the company collects so much more … Read the whole story
by Laurie Sullivan
Memorial Day could be the date of the next online advertising attack. Read the whole story
by Joe Mandese
MALAGA, SPAIN -- The next new vector for ad fraud doesn't involve consumer-facing media or the way consumer traffic is reported, but the outcomes … Read the whole story
by Alex Weprin
From 2018-'19, the percentage of six-second ads on YouTube declined by 20% YOY to 16.5% of all ads. By comparison, the number of 30-second … Read the whole story
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by Sara Guaglione
Last year, the three organizations developed guidelines for how to authentically reflect people with disabilities in photography, which is utilized by Getty photographers. Read the whole story
by Melynda Fuller
As mobile advertising accelerates, partly due to better video options with 5G technology and header bidding issues, advertisers are moving to private marketplaces for … Read the whole story