Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Search might be becoming an "old-school" marketing and advertising media, according to data from Borrell Associates. Read the whole story
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by Laurie Sullivan
Google search queries are "a desire to be inspired," said Apu Gupta, Curalate CEO. "What if we can make that content shoppable in search?" … Read the whole story
COMMENTARY
by Udayan Bose, Op-Ed Contributor
Google helps marketers understand consumer intent. The goal is to encourage marketers to create a media plan that enables them to anticipate new opportunities … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
In January, Amazon filed a trademark application with the USPTO for the name FireTube. The description for FireTube reflects many of YouTube's features. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
How can the industry move to a model that transacts on accuracy as a common currency? And what are the differences in managing data … Read the whole story
COMMENTARY
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TV production is booming as Netflix, Amazon, Apple and even Walmart search for content. Studios also like the idea of producing shows based on … Read the whole story
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by Larissa Faw
Bed Bath & Beyond's new national digital ad campaign attempts to entice viewers to visit a brick-and-mortar store. Read the whole story