Apple has introduced a new technology that allows attribution of advertising clicks while protecting user privacy. Read the whole story

In another blow to its credibility and trust, Google on Tuesday apologized to its G Suite customers for storing passwords of some enterprise users … Read the whole story

Cloud-based Israeli development platform and tools company Wix has acquired creative agency Gefen, which worked on its 2016 Super Bowl campaign featuring Kung Fu … Read the whole story

Firefox says digital fingerprinting violates its policies, which prohibit the use of "unintended identification techniques." Read the whole story

But the use of AI in digital advertising will contribute to an increase in the cost per ad, according to a new study by … Read the whole story

A new report from Deloitte Digital outlines how emotion-driven engagement extends across the entire customer journey and how brands can leverage this to increase … Read the whole story