Search & Performance Marketing Daily
Thursday, May 30, 2019
  • North Face Apologizes For Wikipedia Search Marketing Blunder

    Some search marketers called the product-placement campaign "brilliant." The Wikimedia Foundation called the "stunt" an act of "defacing" property that "unethically manipulated Wikipedia." Read the whole story

  • Survata Appoints Former Boost Media CEO To President, Ad Measurement

    Survata's fast-growing ad measurement business grew 370% in 2018 vs. the prior year, prompting the company to create the new position. Tim Krozek, formerly … Read the whole story

  • 50 Million Wearables Ship, Up 55%: IDC

    Wrist-worn wearables accounted for the majority (63%) of the market and ear-worn devices accounted for 35%, an increase of 135% from a year earlier. Read the whole story

  • Deep Content: A Dive Into Goals And Success Metrics

    Content budgets are rising, but only moderately for most firms, Ascend2 reports. Read the whole story