Marketing plans that include AI to optimize media buying and bidding continue to grow in importance, with a greater number of business-to-business marketers using AI technology to improve the results … Read the whole story
Some search marketers called the product-placement campaign "brilliant." The Wikimedia Foundation called the "stunt" an act of "defacing" property that "unethically manipulated Wikipedia." Read the whole story
Survata's fast-growing ad measurement business grew 370% in 2018 vs. the prior year, prompting the company to create the new position. Tim Krozek, formerly … Read the whole story
Wrist-worn wearables accounted for the majority (63%) of the market and ear-worn devices accounted for 35%, an increase of 135% from a year earlier. Read the whole story
Content budgets are rising, but only moderately for most firms, Ascend2 reports. Read the whole story