Performance Marketing Insider
Google said it will begin offering more information to help search engine professionals prepare for any changes to its broad core search algorithm. Read the whole story
Amazon's acquisition of Sizmek's ad-server business and dynamic creative optimization platform has industry experts weighing in on the company's next major acquisition to build … Read the whole story
As part of an agreement, it will allow the Department of Justice to open a Google probe. The FTC and DoJ share authority to … Read the whole story
- COMMENTARY
Last week LiveRamp launched assistance for cookieless-based ad inventory, in which third-party cookies cannot be dropped into browsers. Read the whole story
Nielsen first began measuring YouTube via DAR in 2017, exclusively in the U.S., and has been expanding it ever since. Read the whole story
The White House is stepping up its scrutiny of big digital media platforms, announcing late Friday a Department of Justice antitrust investigation of Google … Read the whole story
The outage began shortly before 3 p.m. ET and appeared to spike around 5 p.m. Complaints have come in from Indonesia to Europe. Read the whole story
Foursquare has agreed to buy rival Placed from Snap Inc. and plans to make Placed Attribution its flagship measurement product. Read the whole story
COMMENTARYIn what appears to be a political media-buying first, the majority of digital buys made during the run-up to the 2018 midterm elections were … Read the whole story
The measure largely re-creates a set of privacy rules passed in 2016 by the Federal Communications Commission, but revoked by Congress the following year. Read the whole story
