Performance Marketing Insider
Marketers spent 77% more in Q1 2019 on Amazon Sponsored Brands ads, formerly known as Headline Search Ads, while Amazon Sponsored Products grew 19% year-on-year, according to Merkle. Read the whole story
While Google brought in an estimated $4.7 billion, the entirety of the U.S. news industry made $5.1 billion in digital advertising last year. Read the whole story
Google, Microsoft and Yahoo are immune from liability for allegedly displaying listings by "scam locksmiths," a federal appellate court ruled Friday. Read the whole story
- COMMENTARY
Kantar's full-funnel, multi-touch approach is intended to teach marketers to focus on brand building, and includes driving consumers to their website, even if the … Read the whole story
- COMMENTARY
SEO traffic has fallen by 50% for the country's most popular site. Is this about speed? Or quality? Read the whole story
The mobile internet has expanded the time spent consuming media each day, reaching an average of 479 minutes, according to Zenith's latest Media Consumption … Read the whole story
Market share winners and losers have begun emerging during the first four months of 2019, and they don't necessarily follow a digital divide. While … Read the whole story
Some 125 companies have increased spending by 60% ($1.4 billion) in 2018 over 2017, totaling $3.8 billion on TV in 2018, per the VAB. Read the whole story
