Amazon, Facebook and Google will account for 43% of the $129.34 billion in U.S. digital ad spend in 2019, vs. eMarketer's estimate of 68%, a recent study finds. Many marketers … Read the whole story
Only 1% of enterprise decision makers said voice interfaces will enhance customer experience, while most respondents said they would rely on real-time interactive campaigns … Read the whole story
The D2C interactive campaign informed consumers about the brand and its products, leading them directly to clothing features they interact with in the videos. Read the whole story
The Local Media Consortium and Local Media Association recently announced results from their first Branded Content Project, which details how local media approaches and … Read the whole story
The EU Court of Justice has ruled that Gmail is not an electronic communication service, ending an almost decade-long dispute. Read the whole story
Duration-weighted impressions could be the most significant change in the underlying currency used by advertisers and agencies to value ad buys across media, but … Read the whole story
Initial research focuses on audio storytelling, specifically where audio trumps visual creative. Read the whole story
As dollars flow to the new channel, the risk of ad fraud and brand safety issues rises too. Read the whole story