Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google announced it will start attributing song lyrics to third-party companies after music lyrics repository Genius publicly accused the search engine of scraping lyrics and serving them up in query … Read the whole story
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by Laurie Sullivan
The protocol aims to increase trust between the brand and the agency as well as ensuring the integrity of the data. Read the whole story
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by Laurie Sullivan
Marketers at Pandora believe voice will become key to search and discovery on smart speakers. Pandora SVP, ad innovation Lizzie Widhelm shared her thoughts … Read the whole story
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by Laurie Sullivan
Microsoft now allows marketers to manage Price Extensions in Microsoft Advertising Editor, which means they can manage them in bulk. Read the whole story
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by Ray Schultz
The upgraded platform helps brands manage their email lists and improve their search results, the company says. Read the whole story
COMMENTARY
by Tim Robson
Marketing departments now require leaders that understand the value of AI capabilities. But where might these AI-savvy leaders be found? Read the whole story
by Joe Mandese
If there was any doubt that marketers have shifted to a "performance" mindset from an "awareness" oriented one, a new study released today by … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Smartwatches and ear-worn devices will account for more than 70% of all wearable shipments by 2023, according to IDC. Read the whole story