Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Despite its sophisticated algorithms and software engineers, Google struggles to protect against "chronic deceit" from fake listings on Google Maps. There is a long history of this type of abuse … Read the whole story
by Laurie Sullivan
Google will roll out updates in July that aim to increase the number of conversions marketers see in Apple iOS App campaigns. The changes … Read the whole story
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by Laurie Sullivan
When it comes to actually adopting the strategy and providing results such as the return on investment, AI projects often fall short of delivering … Read the whole story
by Joe Mandese
A year-and-a-half after the advertising and mobile media industry moved to a new, higher standard for crediting when a mobile ad "renders," Google and … Read the whole story
by Wendy Davis
"In the ICO's view the adtech industry appears immature in its understanding of data protection requirements," the report states. Read the whole story
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by Ray Schultz
The largest percentage of SMBs -- 36% -- spend $10,000 or less per year on digital marketing, The Manifest reports. Read the whole story