Performance Marketing Insider
by Laurie Sullivan, Staff Writer
AI and machine learning should attract advertisers doing business with Google and Facebook to Amazon, but by 2020 Juniper expects that overall, AI will contribute to rising costs per ad. … Read the whole story
by Laurie Sullivan
Senators Mark Warner and Josh Hawley want platform companies to estimate what consumers pay for services in data, and will introduce legislation Monday to … Read the whole story
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by Laurie Sullivan
Facebook and Google reportedly stopped the FEC's efforts to regulate digital political ads during the 2016 presidential election, refusing to change ad size to … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The ICO has taken a look at RTB, and the industry has six months to become GDPR-compliant. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Viant has been working for years to wipe out fraudulent impressions from bid requests with new tools, said Steven Ohrnstein, SVP, platform automation and … Read the whole story
by Wayne Friedman
The deal is for $150 million -- $120 million in cash and $30 million in "time-based" equity. Read the whole story
by Karlene Lukovitz
Amazon's share was just 3% in 2018. Google's share is forecast to decline 1% due to the growing competition. Read the whole story